Mazzy Snape - Creative PR, Journalism & Events

Hello, thanks for visiting my brand new site! Oh and a very Happy New Year to you  as well :)

2014 was a great year and my freelance projects included working with some fabulous businesses and brands, and a fair bit of DJing at some of my most favourite establishments!

I started off the year with a project for a cool new healthy snacks brand ‘Popchips‘. No that’s not me in the picture, honest! I was hired to research the target markets in the Midlands and collate information re influencers and events. I also arranged Popchips for riders for festivals, handouts for freshers fairs and so on.

I was given the opportunity to work on Events, Sales & PR for Le Keux Vintage Salon and Events, based from the creative hub that is the Custard Factory in Digbeth. It was a lovely environment to work in their custom vintage salon and they have such a talented team of hair and make-up stylists, I even learnt a few tricks myself! I particularly enjoyed managing the hen parties and my PR campaign which launched their new Leeds salon. Owner & former ‘Entrepreneur Of The Year’ Lynsey Le Keux (pictured with me above), was delighted with the press coverage! Truly a great experience thanks ladies!

It’s not surprising when you’re working in such a creative environment as the Custard Factory to fall from one great project to the next. I spent most of the rest of 2014 working on Events, Programming & PR for two exciting new venues Alfie Birds and The Oobleck, it was fabulous being involved from the very start and seeing what started off as a building site take shape into the impressive restaurant, bar, club and live music venues you see today.

Directors Damien Fell and Andrew Purvis had some really innovative ideas and it was a very exciting project to work on. My first of many tasks was to get the buzz going for the launch party, all concerned were very happy with the 700+ influencers and press that attended the private launch. As well as a live music and club venue, Alfie Birds is a gourmet eatery and the is food drool-worthily delicious! It was a pleasure doing social media and press for such a cool set of establishments. I could murder one of their burgers right now.. yum!

 

A couple of my favourite events that I organised at Alfie Birds were two Testify parties that I arranged in association with Northern Soul the film, the first involved a Northern Soul All-dayer with record & vintage stalls, food, live music and of course, plenty of soul! It was fantastic seeing little kids tearing up the dance floor with their parents. I then organised a Testify event to follow the launch night of the film at the MAC, with buses taken us straight from the cinema to Alfie Birds! The atmosphere was electric and a great time was had by all!

 

Another concept of mine was an alternative tribute festival – Glastonbrummy . The idea was a festival to coincide with Glastonbury for people who didn’t manage to get tickets and didn’t want to sit at home being miserable! The draw was the tributes, alternative acts such as Fleetwood Bac, The Cloned Stones (Rolling Stones tribute now Get Stoned), Joanne Joanne (all girl Duran Duran tribute), Atomic Blondie, Black Elvis, The Pukes and so on, but it was also to showcase unsigned Birmingham talent.

I was over the moon when later in the year previous collaborators Fused & Area Magazine invited me to get involved with a fantastic project of theirs, the visual pop-culture festival – Eye Candy Festival

I was not only invited me to DJ the launch party, but also to interview one of my teen heroes, Sylvain Sylvain of New York Dolls

 

I was also flattered to be invited to guest lecture several times at Birmingham City University, to the Enterprise BA & MA students and the Music Industry PR & Promotion BA students. Next I joined a panel of industry judges who judged student presentations, there were some really passionate and talented students which was really great to see! I’m over the moon to have since been asked to teach the BA Exhibition and Event Management module in 2015!

As if that wasn’t a great enough year I was also invited to join a panel of industry experts to judge the Birmingham leg of The Big Music Project. We saw some great talent and had a ball, now I can’t wait to see who wins in February!

 

After several months of contemplating whether to have my first New Year’s Eve off in twelve years I ended 2014 on a high DJing with my best friend at the packed Sun at the Station in Kings Heath.

2015 is looking fabulous already, watch this space for more adventures!